Joey Baker

Month

August 2010

“The behavioural economist Dan Ariely has conducted research showing that when people are treated rudely, they’re more likely to behave vengefully – for instance, by not saying anything when they’re given too much change in a transaction. But when rudeness is followed by a clear and simple “I’m sorry”, the annoyance dissipates and people tend to behave as honourably as they do in ordinary circumstances.” —

My challenge to you: only speak like a human at work - Telegraph

# Marketing

Jul 31, 2010
“Benefits are primary, features are secondary: Let’s go back to the Thousands of Songs in your pocket example. That’s a benefit. I now have all of my music in my pocket. If Apple had used 5GB of space, that would be a feature. Apple puts benefits before features and technical specs. They emphasize the benefit of a technology. Battery life in terms of work hours, storage in terms of music hours/total photos, etc. Talk to your customers in terms of benefits. Things like security, the ability to hold more stuff, work longer, and work faster are things they understand. GHZ, MPs, GBs, and 48X are just confusing.” —

How To Succeed Like Apple | Jason L. Baptiste

# Business, Marketing, Tactic

Jul 31, 2010
Launch like Steve Jobs: 7 Ways to Build Buzz for Your Next Product Launch → blog.kissmetrics.com

This boils down to:

  • Create a culture of folks in-the-know who will brag about the product once it’s released
  • Announce the product and take pre-orders to keep the buzz going.
Jul 31, 2010
Why Advertising Is Failing On The Internet → techcrunch.com
  1. There Must Be Something Other Than Advertising
  2. Advertising will fail
  3. Advertising will fail for three reasons
    • Consumers do not trust advertising
    • Consumers do not want to view advertising
    • Consumers do not need advertising
  4. Alternative models for monetization are available
    • Selling content and information
    • Selling experience and participation in a virtual community
    • Selling accessories for virtual communities
    • Selling access

# Business model, Advertising, new media

Jul 31, 2010
Jul 31, 2010
gmarkham: Love this. RT @mathewi: RT @AdviceToWriters: "Being a good writer is 3% talent, 97% not being distracted by the internet." → twitter.com
Jul 31, 2010

July 2010

Julian Assange vs. The New York Times → jr.ly

Truly new media vs the old.

Jul 29, 2010
greglinch: Taliban have heat-seeking missiles, but they're no match for the Millennium Falcon, which made the Kessel Run in <12 parsecs. #wookieleaks → twitter.com
Jul 28, 2010
NiemanLab: What happens when media outlets get social with Facebook? http://j.mp/d5wRl5 → twitter.com
Jul 27, 2010
newsyc20: Disallow: /harming/humans (robots.txt) http://www.last.fm/robots.txt (http://bit.ly/bJWmSr) via @donohoe → twitter.com
Jul 27, 2010
Jul 27, 2010
suzanneyada: Post around 9am or 8pm on Facebook to capture the most user engagement. There's also a spike for night owls after midnight. #hackshackers → twitter.com
Jul 27, 2010
SaheliDatta: 4 kinds of stories get more facebook engagment: touching, controversy, sports wins, simple yes no easy questions #hackshackers → twitter.com
Jul 27, 2010
Darth Vader Thriller → youtube.com
Jul 27, 2010
scrawledinwax: Woah. The future. RT @irreverend: "Mommy, look at *this* iPad!" says the 2-yr-old as he hands me a book. → twitter.com
Jul 26, 2010
ginatrapani: <3 this publishing model RT @diveintomark: http://bit.ly/64xe9 has cracked 2M pageviews. Print edition ships August 26: http://is.gd/dKBZz → twitter.com
Jul 26, 2010
laurenmichell: Exactly! RT @bigwelsh: Facebook is for friends that are now strangers, Twitter is for strangers that should be your friends. → twitter.com
Jul 24, 2010
howardowens: Overheard at bar: "I love The Batavian. It's like Facebook to me. I'm addicted to it. I'm on it all the time." → twitter.com
Jul 24, 2010
Jul 24, 2010
jeffjarvis: @suzanneyada I watched magazine execs w/ethics codes galore do unethical things. Ethics are a matter of personal morals and individual cases → twitter.com
Jul 23, 2010
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